Hello, my name is
SARAH ROSE.
I’m an international journalist, writer, and brand-marketing creative — plus the lead singer of a pretty cool rock band.
I currently serve as Social Media Team Lead at Nova Ukraine, a humanitarian nonprofit helping and empowering Ukrainians affected by the war through aid, healthcare, education, and long-term investment.
Before joining Nova Ukraine, I reported globally as a news writer for AIN Media Group, covering the aerospace industry from trade shows in Paris to convention floors in Las Vegas. Prior to that, I was a journalist and content strategist at Georgia Public Broadcasting, Georgia's NPR and PBS affiliate.
My background also spans national nonprofit leadership and advocacy. At Care2, I served as Marketing Manager and Senior LGBTQ Issues Advocate, directing campaigns that reached millions worldwide and generated coverage on CNN, BBC, Al Jazeera, The Guardian, and more. At RepresentUs, I worked as a National Organizer, helping win 28 ballot-measure campaigns during the 2018 midterms.
Earlier in my career, I served in the U.S. Congress as a legislative assistant.
I'm a proud 2012 graduate of Kennesaw State University with a B.S. in Political Science.
Selected Portfolio​​​
I’m at my most passionate as a journalist when telling the human side of a story — illuminating a person’s passions, struggles, conflicts, and aspirations.
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​Reporting​​
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A Georgia business is striving to make the best lightsaber in the galaxy
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As a potential strike still looms, here's a look inside the lives of Georgia's film workers
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Protests around Confederate store reflect a changing southern city
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​2021 shines difficult, complicated spotlight on transgender Georgians
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Mass Pop Culture Celebration Dragon Con Goes On In The Era Of COVID-19
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These Atlanta artists crowdfunded their comic into an animated film. Then, they won big
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Atlantan living in Hong Kong: 'I've started to see the tension build'
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EBACE Keynote Addresses Political Climate and Climate Change
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How the Completions Industry Hopes To Shake Up 2024 and Beyond
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Interviews​
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Senator Jon Ossoff Talks LGBTQ+ Issues, Solo Debate — And Outkast
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Killer Mike Talks Atlanta Protests, 'Kill Your Masters' T-Shirt
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Commerce Secretary Gina Raimondo On The Endless Frontier Act
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Karine Jean-Pierre Talks COVID Relief Bill
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Editorials​
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Beyond Pride Month: Make Rainbow Crosswalks Permanent (The Advocate)
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Outreach, Marketing, Public Relations
I help organizations find their voice — and make sure the right people hear it.
Content Strategy · Media Relations · Community Engagement · Ad Campaign Management
I've partnered with nonprofits, advocacy organizations, and public companies to sharpen their brand messaging, grow their audiences, and generate real media attention across platforms, regions, and cultures.
At Care2, I led international advocacy campaigns that landed coverage on CNN, BBC, Al Jazeera, The Guardian, Fox News, MSNBC, the Daily Mail, Entertainment Tonight, and more. I shaped the platform's brand voice, launched social campaigns that reached audiences worldwide, drove targeted email outreach, and directed press strategy across multiple regions.
As National Organizer at RepresentUs during the 2018 midterms, I built a nationally connected grassroots network and developed messaging strategies that contributed to 28 ballot-measure victories. Proof that the right message, delivered to the right people, can change outcomes.
Actress Carrie Fisher (and her dog Gary!) participating in one of Care2's campaigns.
Music
While some know me for my work in journalism and marketing, I've spent the past decade as the lead singer of the cabaret-punk band Sarah and the Safe Word.
With the band, I've racked up 30 million Spotify streams, signed with Take This to Heart Records (distributed by Warner Music), sold out shows across the U.S. and Europe, and built a devoted global fan community from the ground up using the same grassroots marketing instincts I bring to everything else I do.
Running a band is running a brand. It has sharpened how I think about audience-building, international reach, and leading a team under pressure in ways no marketing textbook could.
Creativity and strategy don't live in separate worlds. Together, they make stories more powerful and brands more human.
If you’d like the full story of my work and experience,
my CV is available for review here.
Get in Touch
I'm here to help tell stories that come alive — or to help your brand reach the stars. Let's talk.